It’s always a treat when the little known role of “tenant representative” or “tenant broker” makes the bigtime.

Check out this article When Your Startup Is Ready to Rent an Office of its Own by Patton Boggs real estate lawyer, Jon Ziefert.

I especially like his second point, “Seek expert advice.” He recommends utilizing a tenant broker, which is another name for tenant representative, which is what I am.

Tenant representation is probably the most underutilized resource in the real estate business. Getting a boost from such a high prestige law firm can do a lot of good.